With the increase in the market of Android phones and iPhones, Blackberry phones have seen a significant decline in market capitalism. The primary reason behind the fall is the blackberry apps of the phone. The apps are the reason which makes the phone usable. With the help of apps, you can make maximum use ft he phone. However, Blackberry phones lack the intuitive and workable apps, and many other factors contributed to the downfall of the Canadian company.
Reasons for the downfall of Blackberry Apps
Not inconsistent with the Market
With the development of Android applications, many blackberry users switched to Android phones for better connectivity. The primary motivation for the customer switch was the lack of developed blackberry apps on the phone. The apps simplify the life of phone users. But the blackberry apps are not inconsistent with market development which lead people to replace their blackberry handset with Android phones or iPhones.
The blackberry phones were ideally designed for the professional people for making their life easy on the go. However, with the development of Android phones, people started facing problems with the use of blackberry apps. Their apps were not reliable, and updated people can use that daily. The dull and bulky designs made the phone boring and encouraged them to buy new handsets. Some of the blackberry phones were so bizarre that people did not like the models from the day of launch. They also have the idea of making phones with keypads, which is not acceptable by the general people anymore.
Lack of global marketing strategy
When the Android phone was at the boom, the blackberry phones were too busy making their age-old blackberry apps. They did not accept the market change, and this lead to the downfall of the company. The Blackberrys were a great rave in the 2000s, but with the development of Google Android, Blackberry did not foresighted the increasing market share of Androids and iOS. The percentage of Blackberry was reduced to 1% by 2011. With limited resources and reduced market share, the company still launched some of the handsets in the market which was not successful by the time people got used to fasting intuitive android apps, sleek design, and multi-tasking smartphone.
Blackberry apps lost the competition with Apple
In the early 2000s, BlackBerry and Apple were in a race with each other. Although Apple’s success was slow and steady, Blackberry management refused to look over the market share graph that Apple captured. After the launch and success of Apple 4 and 4S, Blackberry realized that they far behind in the race. The designs and Apple app store made Blackberry lose the track finally. The Apple app store was filled with so many apps that embarrassed the blackberry apps.
Moreover, Apple did not only targeted the business people but also to the youth and students. However, the customer base of Blackberry was very narrow, that leaves only professional and business owners. Flashing new iPhone was a trend, and no wanted to take out their Blackberry.